~Builds comprehensive and efficient technology-enabled, Continued Care ecosystem ~
~Launches customizable package of over 15 healthcare services ~
~Appoints and trains 300 people to manage complex specialities ~
Max Healthcare, one of India’s leading healthcare providers introduced ‘Max@Home’, their home-based healthcare service offering/ programme. Max@Home has been launched as a specialized Continued Careprogramme, backed by Max Healthcare’s credible 12-hospital network – which will enable patients and care-givers to experience world-class healthcare services in comfortable premises of their homes.
The programme facilitates real-time patient monitoring by connecting doctors, dedicated case managers, trained nursing staff and emergency services through an efficient technology-infrastructure created by WIPRO. Planned as a bouquet of over 15 specialized services – the highest ever by an organized healthcare provider – a 9-month pilot of Max@Home has already served over 20,000 satisfied customers. Max@Home will be offering homecare services through a 300 strong highly trained staff, addressing the growing demand for long-stay and palliative care even in tertiary specializations like Cardiology, Oncology, Neurology and Orthopaedics.
Speaking about the brand’s foray into homecare, Rajit Mehta, CEO and MD, Max Healthcare said “At Max Healthcare, we ensure that all our services are delivered keeping the patient’s requirements as the foremost priority. The demand for at-home healthcare delivery is growing. At the same time, quality post-operative care in familiar surroundings has been observed to enable faster patient recovery. Hence with Max@Home, we are ensuring healthcare is truly going home. Max@Home has been set up as a comprehensive model that brings together trained care-givers, robust clinical support and hospital network, and an agile technology platform designed by WIPRO, to assure highest standards of patient safety and service quality. We have plans to deliver the personalized and customizable service offering across Delhi NCR, extending to Mohali/ Tri-city by the next quarter and Dehradun by 2018.”
Elaborating on their expansion plans, Rohit Kapoor, Senior Director and Chief Growth Officer, Max Healthcare said, “The home healthcare segment is an 11,000 Cr market growing at 20% CAGR. At the same time, it is a highly-fragmented market, largely serviced by unorganized players, start-ups and nascent hospital initiatives. With strong infrastructure and tertiary healthcare expertise, Max Healthcare is well poised to build scalable programmes. After a successful pilot in Gurgaon, we are launching Max@Home in Delhi and NCR. We have an aggressive 10-city expansion plan for these services by FY19/20. My team member, Mr. Vaibhav Poddar, Senior Vice President and Head Max @ Home is leading this initiative”.
The service has been uniquely designed keeping clinical outcomes, doctor-connect and quality delivery in mind.
Max@Home begins with a careful diagnosis and treatment plan. Post careful mapping of patient needs, relevant doctors are connected to them, regular complimentary supervisory visits are conducted as service checks, measures like free infection surveillance at home are provided to maintain hygiene standards, along with convenient collection of lab samples and medicine delivery. A dedicated case manager monitors the situation and ensures timely escalation of any condition, including seamless access to ambulance services from Max Healthcare, in medical emergencies.
Max@Home has been built on a strong digital platform by WIPRO, which enhances patient experience through intuitive mobility solutions. These include – an information exchange platform, integrated reports dashboard, hassle-free associated services like chat based orders and flexibility of payment options, among others. The platform will also ensure improved logistics management with capabilities to track delivery teams, efficiently allocate resources and ensure timely updates to customers.
Customers can access Max@Home through a 24×7 centralized command centre – 011 4732 6969, +91 8744888888.
A recent report ‘Home Healthcare market’ by Markets & Markets stated that the Indian homecare market is worth $2.3 billion approx. and growing at 20 percent annually. With technology-led transformation, the home healthcare market in India is in a space to address gaps in the country’s healthcare system, allowing access to healthcare at convenience.