Education technology has arrived in India. The entry of BYJUs into the unicorn club is indicative of the fact that other startups who have been doing some good work consistently have to pace up the growth and make 2019 the year of Ed Tech in India.
Tryst with vernacular learning content
Be it entertainment, communication or the digital space, regional and vernacular content is thriving in all respects. In 2019, edtech companies, like any other sector cannot afford to miss out at the language content internet consumers. English users are expected to grow at a CAGR of three per cent whereas regional language users will grow at a Compound Annual Growth Rate (CAGR) of 18 per cent to reach 536 million in 2021. This will be the defining trend of ed-tech companies too for expansion to leverage a good chunk of overall pie of internet consumers in India.
The largest platform to learn in Indian Languages, CareerAnna is already offering indepth vernacular learning content in 3 languages – Hindi, Tamil, Telugu in addition to English. It is also witnessing a month on month growth of over 200% in non-English categories.
Bite-sized learning is the future of learning
The bite-sized learning modules are the result of time constraints and the rapid proliferation of mobile phones. CareerAnna has also come up with bite-sized videos containing study plans, mocks, exam strategies etc. India’s mobile download would rise to 22.7 billion in 2021 as per an EdTechReview report. Since bite-sized learning is both affordable and convenient in nature, the revenue generated by the ed-tech industry is bound to grow manifold.
Keep watching this space for more.